Social Media Strategist

Position: Social Media Strategist
Location: Austin TX
Department: Marketing
Reports to: Marketing Director
Employment Type: FullTime

Job Summary:

The Social Media Strategist will be responsible for developing and implementing our social media strategy in order to increase our online presence improve our marketing and sales efforts and enhance our brand's reputation. This role requires a strategic thinker with creative flair excellent communication skills and a deep understanding of social media trends and analytics.

Key Responsibilities:

• Strategy Development: Create and execute a comprehensive social media strategy aligned with our business goals.
• Campaign Management: Plan and execute social media campaigns including paid advertising campaigns to drive engagement and conversions.
• Community Management: Monitor respond to and engage with our online community to foster positive relationships and handle customer inquiries.
• Trend Analysis: Stay uptodate with the latest social media trends tools and best practices and implement these insights to keep our strategy innovative and effective.
• Collaboration: Work closely with the marketing content and design teams to ensure brand consistency and alignment across all marketing efforts.
• Brand Advocacy: Identify and engage with brand advocates and influencers to amplify our reach and credibility.

Qualifications:

• Deep understanding of social media platforms their respective audiences (Facebook Twitter Instagram LinkedIn TikTok etc.) and how each platform can be utilized effectively.
• Proficiency in social media management tools (e.g. Hootsuite Buffer Sprout Social) and analytics tools (e.g. Google Analytics Facebook Insights).
• Strong copywriting and editing skills with an eye for design and the ability to create visually appealing content.
• Excellent communication and interpersonal skills.
• Creative thinking and problemsolving skills.
• Ability to work independently and as part of a team in a fastpaced environment.
• Strong organizational and project management skills.