Marketing Executive

Fibonacci is a marketing technology and services company founded in 2018. We specialize in Growth Marketing, Graphic Design and CRM. FGM - a solution by Fibonacci offers Growth Marketing for SMBs based in the United States. We provide end-to-end digital growth strategy and execution. Digital Media Planning Paid Search (Google/Bing Pay-Per - Click Advertising) Social Media Ads (FB/IG/Tik Tok/Youtube/ Linked In) Search Engine Optimization Conversion Rate Optimization We're a remote first organization but you can find our team in New York, Washington D.C., Los Angeles, Johannesburg, Dubai, Delhi & Karachi. Job Description We are seeking an experienced Digital Marketing Specialist to join our marketing team. Qualified applicants will have hands-on SEO, Web Analytics (GA/GTM Implementation) and PPC experience. The Digital Marketing Specialist is expected to be an advocate and go-to expert for a wide range of digital marketing-related activities, projects and initiatives spanning SEO (On-site, On-site, Technical and Content), PPC, and Paid Social. The ideal candidate should be obsessed about optimizing cost per lead and client acquisition via digital marketing. Responsibilities Strategize, plan, and execute SEO, pay-per-click and social media marketing campaigns Craft and manage PPC campaigns in Google, Microsoft Advertising (Bing), Linked In, Facebook, etc. Define content development, syndication, distribution, and link-building strategies Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices Analyze and translate data from web analytics into actionable plans Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results. Manage digital advertising budget and spend, including bid management Execute bid changes based on pacing and performance Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages. Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio. Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients digital ecosystems Maintain and manage search tools to identify site issues and collaborate with the development team to resolve defects Ensure alignment between paid search and organic search strategies Advise on content types, topics, and keywords to explore to maximize clients search rankings Provide training to others in the organization on issues important to SEO Constantly monitor and communicate changes in industry trends and search engine algorithms both internally and to clients. Requirements Bachelor s degree in Marketing, Business, Communications, Computer Science, Information Technology, or any technology related field 5+ years experience with SEO, PPC, Web Analytics and/or social media marketing In-depth knowledge of Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics Advanced knowledge of analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google Page Speed Insights, Google Data Studio, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.). In-depth knowledge of search engine optimization (SEO) and search engine marketing (SEM) This is a full time role so candidates who are looking for part time or freelance roles, please do not apply. Competitive salary + Performance based bonuses 100% remote, work from anywhere This is a remote position. About Us Fibonacci is a marketing technology and services company founded in 2018. We specialize in Growth Marketing, Graphic Design and CRM. FGM - a solution by Fibonacci offers Growth Marketing for SMBs based in the United States. We provide end-to-end digital growth strategy and execution. Our services under FGM include: Digital Media Planning Paid Search (Google/Bing Pay-Per - Click Advertising) Social Media Ads (FB/IG/Tik Tok/Youtube/ Linked In) Search Engine Optimization Website & Mobile Analytics Conversion Rate Optimization We're a remote first organization but you can find our team in New York, Washington D.C., Los Angeles, Johannesburg, Dubai, Delhi & Karachi. Job Description We are seeking an experienced Digital Marketing Specialist to join our marketing team. Qualified applicants will have hands-on SEO, Web Analytics (GA/GTM Implementation) and PPC experience. The Digital Marketing Specialist is expected to be an advocate and go-to expert for a wide range of digital marketing-related activities, projects and initiatives spanning SEO (On-site, On-site, Technical and Content), PPC, and Paid Social.