B2B Marketing Manager

Key Responsibilities:

• Manage a Paid Media Buyer across paid B2B channels (Meta, LinkedIn, X)
• Manage the Organic Content Team (UGC, Podcasts, Social, Thought Leadership etc.)
• Manage our Customer Lifecycle Manager
• Analyze conversion events using Google Analytics to inform campaign strategies
• Track and report on campaign performance metrics weekly
• Maintain and update performance dashboards with the latest data
• Conduct A/B testing for landing pages to optimize conversion rates
• Give thorough feedback in Figma to the landing page designers
• Help our agency implement a new brand
• Keep all parts of our org aligned to the new brand guidelines
• Dive into HubSpot and architect out new funnels
• Work alongside the creative team to get assets made
• Collaborate closely with the marketing team to ensure alignment with overall marketing objectives