Google Analytics Reporting Analyst

Job Description for Google Analytics Reporting AnalystGenerate regular and ad-hoc reports using Google Analytics 4 to provide insights into website performance, user behavior, and campaign effectiveness.Analyze data trends and anomalies to identify opportunities for optimization and improvement in digital marketing strategies and website user experience.Collaborate with cross-functional teams to define reporting requirements and develop customized dashboards and visualizations using data visualization tools.Provide actionable recommendations based on data insights to drive decision-making and achieve business objectives.Stay current with industry trends and best practices in web analytics and reporting, and proactively recommend updates and enhancements to reporting processes.Real-time handson implementation experience on Standard and Custom would be value addPreferred Qualifications:Experience with data visualization tools such as Google Data Studio, Tableau, or Power BI.Familiarity with SQL for data manipulation and extraction.Knowledge of digital marketing principles and performance metrics,