PR Specialist DE

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region and creating comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility increase market share and drive business growth within the European market.

About the role:

The PR Specialist will be based in Stuttgart Germany responsible for building the brand and driving sales in the local German market by working closely with the Marketing Communication Specialist and building solid relations with Media Agencies Press local institutions and supporting the dealer network.

Responsibilities:

• Execute communications and PR campaigns to enhance brand visibility and market presence in Germany.
• Write and distribute press releases coordinate with PR agencies to ensure timely and effective dissemination.
• Maintain and nurture strong cooperative relationships with press media and key opinion leaders (KOLs); manage PR communication resources and channels develop media resources and ensure consistent visibility of the brand and product stories.
• Develop and implement strategies for media monitoring and crisis communication management to address potential issues proactively.
• Actively engage in and collaborate on German PR events and activities as needed ensuring the brands presence and positive reception.
• Organize and manage media test drives ensuring smooth coordination with press media social media influencers and leasing companies.

Key Results:

• Deliver highquality PR content;
• Enhance media engagement;
• Boost media publicity and brand awareness;
• Efficient campaign execution;
• Achieve commercial goals.

Your profile:

• University Degree in Communications Media Studies or Marketing Public Relations;
• Solid Experience in the Automotive industry or Branded Public Relations field;
• 3 years of experience in roles related to PR & Communications in the Automotive business or any other related industries;
• Excellent Digital Tools knowledge;
• Customeroriented mindset;
• Excellent crossculture communications and interpersonal skills;
• Able to prioritize and work proactively with efficient time management skills;
• Resilient and openminded;
• Resultsoriented. Ability to work to deadlines handson approach motivated to get results;
• Effective and eloquent communicator in German Chinese AND English is mandatory (Other European languages would be a plus);
• Connected with our Mission and a more sustainable Future.

We offer:

• Performance and experiencebased competitive remuneration (quarterly paid bonus);
• 25 days Annual leave Public holidays;
• Department & company wide teambuilding events;
• An exciting opportunity to be part of European transition to Zero Emissions transportation and decarbonization of the economy.

Our Purpose is to build a zeroemission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team