Marketing Strategist

Job Title: Marketing Strategist

Location: Philadelphia PA

Position Overview: We are seeking a creative and resultsdriven Marketing Strategist to join our team. The ideal candidate will have a strong understanding of current marketing trends digital tools and strategies to drive brand awareness engagement and conversion. The Marketing Strategist will work closely with the marketing team to develop and implement effective marketing campaigns that align with our business goals.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies that align with the company’s objectives and target audience.
• Conduct market research to identify opportunities trends and competitor activities.
• Collaborate with crossfunctional teams to create and optimize marketing campaigns across various channels including digital social media email and traditional media.
• Analyze campaign performance and provide actionable insights and recommendations for improvement.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Create compelling content and messaging that resonates with target audiences.
• Oversee the development and maintenance of the company’s brand identity and ensure consistency across all marketing materials.
• Monitor and report on key performance metrics adjusting strategies as needed to achieve targets.
• Stay uptodate with the latest industry trends technologies and best practices.

Qualifications:

• Strong analytical skills with the ability to interpret data and make datadriven decisions.
• Excellent written and verbal communication skills.
• Proficiency in marketing software and tools (e.g. Google Analytics CRM platforms social media management tools).
• Creative thinker with the ability to generate innovative ideas.
• Strong project management skills with the ability to manage multiple projects simultaneously.