Email Marketing Executive OR-171

Company Name:

Smart Working

Job Title:

Email Marketing Executive

Roles Responsibilities and Daily Tasks:

Listed in order of importance:

1. Develop and execute email marketing campaigns using automation tools such as ActiveCampaign & Saleshandy

2. Create email sequences for cold outreach inbound marketing and nurture campaigns.

3. Add tags to contacts for easy segmentation and personalised targeting.

4. Monitor daily responses open rates click rates and deliverability rates; share reports and insights with the team.

5. Warm up new email accounts to prepare them for email campaigns.

6. Continuously segment email lists based on customer behaviour demographics and engagement metrics.

7. Implement A/B testing strategies to optimise email performance including subject lines content and calls to action.

8. Optimise database regularly: clean up validate and manage unsubscribes and 'do not contact' lists for effective email marketing

Simplified Essential Skills:

1. 2 years experience in email marketing

2. Good eye to detail

3. Good analytical skill

4. Database management and clean up

Essential Skills:

1. 24 years of experience in email marketing

2. Should be familiar with email automation tool and personalization

3. Have experience in running cold outreach email campaign for large database

4. Good data management and segmentation skill

Essential:

Technical skills aside what are the main things you are looking for when hiring for this role

1. Should have run ad campaigns on multiple platforms.

2. Good understanding of cost optimization

3. Good data presentation and analysing skill

4. Strong analytical skill to measure important KPIs

Desired Experience and Skills:

1. Experience in a B2B marketing environment

2. Has previous experience writing for both the UK and US markets.

Desired Years of Experience:

24 yrs

Other: