Senior Brand Manager - Procter amp Gamble

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Job Description

Overview of the job

As a P&G brand manager youll be dealing with all the crucial marketing and brand strategy decisions that will build our brands strong impact among consumers. This is your chance to be a part of the breakthrough innovations and to take up some exciting assignments take responsibility and ownership lead initiatives and work in an environment where new and creative ideas flourish. This job is not only about what you will do but instead how you feel: encouraged heard challenged purposeful valued and encouraged.

How success looks like

• Demonstrate positive relationship building skills in initial engagements with multifunctional teams.
• Deliver Scorecard Business Targets in line with the goals of the Business Unit
• Deliver Category growth market penetration and gaining of New Users via Products Innovation Design
• Execute product launches with Excellence and own customer marketing support plans.

Responsibilities of the role

• Leads the P&L investment decisions to maximize regional profitability within the portfolio growth plans.
• Owns the Integrated Brand Plan.
• Provides consumer insights and ensure plans are designed to win with key customers / channels based on Sales and Marketing Organization fit for use requirements.
• Identify consumers needs and wants for P&Gs products.
• Lead consumer research to develop qualified brand concept benefit and claims that addresses consumers unmet needs.
• Communicate with local market partners stakeholders and suppliers to drive P&G business initiatives.
• Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team.

Job Qualifications

Role Requirements

• Bachelors or higher degree in Marketing Business Administration or any relevant field.
• 35 years of relevant work experience in FMCG
• Strength in leadership strategic and analytical thinking
• Excellent interpersonal and communication skills

About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours it is paramount our leaders are able to lead with courage the vast array of brands categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted quality leadership brands including Always Ariel Gillette Head & Shoulders Herbal Essences OralB Pampers Pantene Tampax and more. Our community includes operations in approximately 70 countries worldwide.

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