Trade marketing Head

About the Customer

Company is Indias leading B2B marketplace and New Retail platform serving over 250000 mom & pop stores (Kiranas) across 50 cities in India.

About the Role

Designation : Trade marketing Head

Responsibilities

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
• Improving brand presence and campaign execution across trade through excellence in instore planning execution and tracking in alignment with the annual marketing priorities
• Leading and implementing channelspecific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful instore campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sale regularly to ensure that the brand is visible and guidelines are respected

Work Location:

Bangalore

Work Experience:

10 16 Years of experience

Background and Requirements

Job Requirements

Key Requirements

• Should have a degree in Marketing Business Administration or a related field
• Should have prior experience in Trade Marketing
• Should have strong communication & interpersonal skills
• Should have strong analytical skills and are comfortable dealing with numerical data
• Should thrive in matrix environments and are adept at influencing and coordinating with different stakeholders