Trade Marketing Manager - Alhalees Group

JOB ADVERTISEMENT:

Alhalees Group is seeking a Trade Marketing Manager with extensive experience to lead the companys marketing advertising and promotional activities. The ideal candidate should possess exceptional leadership skills strategic thinking abilities and indepth knowledge of the market and consumers. Additionally the candidate should have a track record of driving growth.

ALHALEES STORY

Our journey started in 1952 when our late father Youssef AlHalees founded Palestine Grocery a small neighborhood grocery store in Jeddah Saudi Arabia.

His vision was to grow his little store into a more significant establishment that serves the community. Indeed after several years of hard work and dedication the AlHalees group was founded in 1982. The AlHalees name continued to expand and service many industries from that day on including food services groceries related goods industrial equipment central kitchen catering gear packaging lines and more.

JOB OVERVIEW

To provide trade marketing leadership for the Food and Equipment divisions within Alhalees Group targeting the various segments of the HoReCa market. To Develop effective B2B and B2C marketing strategies and enhance the brands visibility within the local market.

Main Tasks and Responsibilities:

• Reestablish and develop the marketing department.
• Hire and empower the marketing team.
• Develop robust connections with our local and international suppliers.
• Tailor marketing material for the HoReCa equipment to appeal to local consumers.
• Initiate marketing messages to the local market taking into consideration its particularity.
• Acquiring product knowledge and application in the target sectors and providing the sales team with comprehensive product knowledge.
• Study the local market and gather the correct data based on which marketing messages are created for the target sectors.
• To be updated on new product releases and to conceive marketing campaigns to launch new products.
• To be able to establish and create brands of newly packaged products.
• Collaborating with the Sales Department to devise efficient pricing and distribution strategies.
• Assist in developing strategies to promote and position our product effectively.
• To present and launch new products and technologies.
• Utilize market intelligence to select new trending products locally and internationally.
• Establish steadfast branding guidelines in all our outlets create design concepts that align with our company brand identity and ensure they are consistently upheld in the long run.
• Create a yearly financial plan for marketing initiatives and promotional materials.
• Oversee and enhance the functionality of various digital marketing platforms.
• Evaluate marketing activities by using ROI productivity and performance metrics.
• Create an annual calendar of campaigns and events.

Qualifications and Certifications:

• Bachelor/ Masters degree in Business Administration/ Marketing.
• Minimum of 5 years experience in a managerial position in the related field and industry.

Major Competencies:

• Content management and creation.
• Budget creation.
• Excellent communication & interpersonal skills and networking ability.
• Strong attention to details.
• Excellent organization and planning skills.
• Commercial awareness.
• Market intelligence.
• Strong analytical and numerical skills.
• Ability to manage multiple projects at once.
• Strong drive for results.
• Ability to collaborate with crossfunctional teams.
• Ability to analyze problems and create a solution.
• Strong knowledge and understanding of the Saudi market.