Digital Advertising Specialist mwd

At Pflegia we are building and operating an innovative jobmatching platform which intelligently brings together caregivers and healthcare employers. Our vision is to become Europes leading job platform for nursing professions and to fight the nursing crisis! Become part of the team and shape the nursing job market together with us!

Tasks

• Design manage implement and execute new PPC user acquisition strategies.
• Develop compelling ad copies that align with our brand and optimize them for maximum performance.
• Plan execute and manage paid search and paid social campaigns to achieve business objectives within allocated budgets.
• Analyse campaign performance data and provide actionable insights to improve overall results.
• Conduct thorough keyword research to identify relevant and highperforming keywords for our campaigns; SEO knowledge is a plus.
• Monitor and adjust bid strategies to maximize ROI and achieve campaign goals.
• Collaborate with an external marketing agency on marketing materials content and creatives.

Requirements

• 3 years of proven track record in user acquisition on web platforms with a focus on scaling organic search.
• Extensive handson experience with paid online marketing especially a solid understanding of Google Ads Meta Ads and TikTok Ads. Experience with other platforms like LinkedIn or Microsoft Ads is a plus.
• Creative mindset and excellent writing skills for ad copy creation.
• Demonstrated ability to effectively manage and optimize a monthly acquisition budget across channels and perform inhouse media buying.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication skills in both German and English.
• Uptodate knowledge of industry trends and best PPC practices.
• Experience with several of these frameworks/tools is a plus: Looker SQL Hotjar Semrush Posthog.

Benefits

• Lots of opportunities for professional growth and development
• A pleasant workplace (openplan office centrally located in a beautiful building in Berlin) with home office option
• A very nice inclusive collaborative and cooperative working atmosphere
• Free drinks

We have a lean and quick hiring process do not hesitate to apply!