Digital Marketing Executive

Overview

Key responsibilities

• Develop and manage digital marketing campaigns to drive traffic and engagement.
• Manage and optimize various digital marketing channels such as SEO social media email and PPC.
• Monitor and analyze the performance of digital marketing efforts using a variety of tools and techniques.
• Create and curate engaging content for social media platforms and the organizations website.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Brainstorm new and creative growth strategies through digital marketing.
• Identify trends and insights and optimize spend and performance based on the insights.
• Plan execute and measure experiments and conversion tests.
• Utilize strong analytical abilities to evaluate endtoend customer experience across multiple channels and touchpoints.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Maintain a positive empathetic and professional attitude toward customers at all times.
• Act as the primary point of contact for customer inquiries and resolve customer complaints.

Required qualifications

• Bachelors degree in Marketing Business or a related field.
• Proven experience in digital marketing.
• Demonstrable experience in managing SEO/SEM marketing database email social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends).
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google Adwords campaigns.
• Strong analytical skills and datadriven thinking.
• Uptodate with the latest trends and best practices in online marketing and measurement.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fastpaced environment and collaborate across teams.
• Proficient in MS Office and marketing software (e.g. CRM tools email marketing platforms).
• Experience in customer service and handling customer inquiries is a plus.

social media,analytics,content marketing,email marketing,copywriting