Looking for Digital Marketing Specialist who is proficient to handle multiple social media platforms and has an indepth knowledge in SEOGoogle AnalyticsWeb development.
Responsibilities:
- Plans and executes all web SEO/SEM database marketing email social media and display advertising campaigns.
- Develops and manages the content calendar. Creates relevant efficient and timely posts. Responds to comments questions and messages across social media platforms in a timely manner.
- Measures and reports performance of all digital marketing campaigns and assesses against goals.
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans executes and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
- Collaborates with agencies and other vendor partners.
- Evaluates emerging technologies.
- Provides thought leadership and perspective for adoption where appropriate.
Qualifications:
- Minimum 3 years in a similar position.
- Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns.
- Experience with B2C social media marketing or content development.
- Copywriting skills.
- Good sense of aesthetic.
- Experience with Facebook Ads Manager.
- Working knowledge of ad serving tools.
- Solid knowledge of website and marketing analytics tools such as Meta Google Analytics Tag manager NetInsight Omniture WebTrends SEMRush etc.
- Experience dealing with influencers and able to prepare an influencer strategy.
- Absolute comfort with Social Media channels including paid ads.
- Customer oriented and able to properly interact with our customers on any public channel.
- Proactive in identifying issues and ownership to resolve them.
- Ability to work independently but also function as a team player in order to meet internal deadlines.
- Capable of working in a dynamic environment handling multiple projects able to prioritize appropriately and respond to issues quickly and creatively with an open and positive attitude.
- Bachelors degree in marketing or a related field.
Job Type: Fulltime
This job has been sourced from an external job board.
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