We are looking for a Digital Marketing Manager to develop implement track and optimize our digital marketing campaigns across all digital channels.
- Plan and execute all digital marketing including SEO/SEM marketing database email social media and display advertising campaigns.
- Design build and maintain our social media presence.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
- Identify trends and insights and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan execute and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
- BS/MS degree in marketing or a related field.
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends).
- Working knowledge of ad serving tools (e.g. DART Atlas).
- Experience in setting up and optimizing Google Adwords campaigns.
- Working knowledge of HTML CSS and JavaScript development and constraints.
- Strong analytical skills and datadriven thinking.
- Uptodate with the latest trends and best practices in online marketing and measurement.
This job has been sourced from an external job board.
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