Job Number:
Job Category: Sales & Marketing
Location: Sheraton Dammam Hotel & Convention Centre 1st Street Dammam Saudi Arabia
Schedule: FullTime
Located Remotely N
Relocation N
Position Type: Management
JOB SUMMARY
The Marketing Assistant Manager is part of an important team that creates and executes propertylevel communications to our customers. Under the leadership of the Manager of Marketing and Communication this role promotes onbrand messaging to customers through traditional digital and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans targeted campaigns and activated channels to the end of driving consumer awareness and preference increasing market share and building broader portfolio and brand awareness. This role assists with building deep partnerships with their regional eCommerce and Marketing teams to verify all local social and digital marketing efforts are effectively integrated with the selling efforts for the organization.
CANDIDATE PROFILE
Education and Experience
Required:
- 2year degree from an accredited university in Marketing Public Relations Business Administration or related major and 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred
- OR
- 4year bachelors degree in Marketing Public Relations Business or related major; no work experience required.
CORE WORK ACTIVITIES
Hotel Marketing and Advertising
- Assists with the execution of the annual marketing plan to budget.
- Provides support to Operations Food & Beverage and Sales teams to execute promotions and campaigns to target inhouse guests with promotions that drive incremental revenue to the hotel.
- Works with advertising agency on the tactical advertising campaigns creative and media plans particularly for food and beverage promotions.
- Assists with the management of F&B media schedules email marketing and display advertising.
- Stays informed about the status performance evaluation opportunities and issues related to online programs and initiatives.
- Helps verify that all advertising for the hotel in digital channels is in alignment with brand voice.
Social Media Content Management
- Supports facilitation of social media engagement and updating content in local digital channels (e.g. hotel website travel sites).
- Assists with promotions campaign in F&B weddings spa rooms and conferences through relevant digital and social media channels.
- Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
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