PPC Specialist

We are seeking a talented PPC Specialist with a fervent dedication to digital marketing and a demonstrated history of effectively overseeing and refining PPC campaigns to join our client s team in Cape Town. The perfect fit will possess a blend of analytical prowess creativity and a solid grasp of industry standards. This role demands an intimate familiarity with PPC platforms adept data analysis skills and a relentless pursuit of staying abreast of cuttingedge trends.

Your key job responsibilities as the PPC Specialist in Cape Town will include:

• Develop and execute PPC strategies in line with business objectives
  
• Monitor and optimize campaigns across platforms like Google Ads Bing Ads and other relevant channels
  
• Conduct keyword research for campaign enhancement
  
• Craft compelling ad copy aligned with campaign goals
  
• Perform A/B testing to enhance ad performance
  
• Conduct thorough keyword research to pinpoint highperforming keywords
  
• Regularly refine keyword lists for improved campaign efficacy
  
• Effectively manage PPC budgets for optimal ROI
  
• Monitor daily spend and adjust bids as necessary
  
• Utilize analytics tools to track and analyze campaign effectiveness
  
• Deliver regular reports with actionable insights
  
• Stay updated on PPC platform changes and industry trends
  
• Implement best practices and propose new strategies based on emerging trends
  

Requirements for this PPC Specialist job in Cape Town:

• Bachelor s degree in Marketing Advertising Business or a related field
  
• Demonstrated track record (minimum 3 years) in enhancing PPC campaign performance
  
• Proficiency in Google Ads Bing Ads and other relevant PPC platforms
  
• Strong analytical aptitude and problemsolving abilities
  
• Competence in data analysis tools and Excel
  
• Exceptional communication and collaboration capabilities
  
• Google Ads and Bing Ads certifications are advantageous
  

Requirements