Overview:
The PR Manager for Lifestyle & Wellness plays a pivotal role in developing and implementing strategic communication initiatives to promote our lifestyle and wellness products and services. This role is essential for maintaining a positive brand image and establishing strong media relations within the lifestyle and wellness industry.
Key Responsibilities:
- Develop and execute PR strategies to increase brand awareness and cultivate a positive image within the lifestyle and wellness sector.
- Create compelling content including press releases articles and blog posts to enhance brand presence and engage target audiences.
- Build and maintain strong relationships with media influencers and key industry stakeholders to secure press coverage and partnerships.
- Oversee the organization and coordination of events product launches and media briefings to ensure maximum exposure and engagement.
- Monitor and analyze media coverage and PR metrics to measure the effectiveness of communication strategies and make recommendations for improvement.
- Collaborate with marketing and social media teams to align PR efforts with overall marketing initiatives and ensure consistent brand messaging.
- Manage crisis communication and address any negative publicity or reputation issues promptly and effectively.
- Stay updated on industry trends competitor activities and market insights to identify opportunities and potential PR risks.
Required Qualifications:
- Bachelors degree in Communications Public Relations Marketing or related field.
- Proven experience in PR preferably within the lifestyle wellness or consumer goods industry.
- Demonstrated success in developing and executing PR campaigns and securing media coverage.
- Excellent written and verbal communication skills with a strong attention to detail.
- Strategic thinker with the ability to generate innovative ideas and solutions for brand promotion.
- Strong media relations skills and a robust network of industry contacts and influencers.
- Proficiency in PR measurement tools and analytics to evaluate campaign performance.
- Ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment.
- Experience in crisis management and adept at handling sensitive PR issues with professionalism.
- Proficient in using PR and communication software and platforms.
Working Days: Monday to Friday
Location Mumbai Santacruz West (Please apply only if you can relocate/work in preferred location)
Thanks & Regards
Rahul Manager HRD
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