Position Brand Manager/Marketing Manager/Head Marcom.
Business Verticals H&B Beauty and Wellness Salon Nail Spa Gym Aesthetics. Cafe Bar Wine & Dine lounge Brewery Nite Club House SOPA SOSA SOFD SOMG M2M MDS Models Co working Spaces Pool Party Pageants Awards Fashion Nites Week Expo Hospitality Real Estate
Experience We require 360 experience in marketing keen to have expertise in digital Atl Btl and offline marketing & Branding Experience in particular industry. where age limit is capped at 45 or a minimum of 5 years of experience.
Overview:
The Marketing Manager of Franchising plays a crucial role in developing and executing marketing strategies to support the growth and success of the franchising business. This role involves collaborating with various internal teams and franchise partners to ensure brand consistency and drive business expansion through effective marketing initiatives.
Key Responsibilities:
- Develop and implement marketing plans to support franchise growth and achieve sales targets
- Collaborate with franchisees to provide marketing support and ensure adherence to brand standards
- Lead and mentor marketing teams within franchise locations
- Conduct market research and analyze consumer trends to identify growth opportunities
- Manage franchise marketing budgets and allocate resources effectively
- Create and execute advertising and promotional campaigns to drive brand awareness and customer acquisition
- Collaborate with crossfunctional teams to ensure the integration of franchise marketing initiatives with overall brand strategies
- Monitor and report on the performance of marketing campaigns and initiatives
- Develop training programs and materials to educate franchisees on marketing best practices
- Represent the marketing function in franchise business development and operational meetings
- Stay updated with industry trends and best practices in franchise marketing
- Ensure compliance with marketing policies and regulations across franchise locations
- Drive digital marketing initiatives to enhance online presence and engagement with customers
- Establish strong relationships with external agencies and vendors to support marketing efforts
Required Qualifications:
- Bachelor s degree in Marketing Business Administration or a related field
- Proven experience in franchise marketing or similar role
- Demonstrated success in developing and executing marketing strategies in a franchise environment
- Strong leadership and mentoring skills to guide marketing teams across multiple franchise locations
- Exceptional strategic planning and project management abilities
- Thorough understanding of brand management and maintaining brand consistency in a franchise system
- Proficiency in market analysis and interpreting consumer behavior data
- Excellent communication and interpersonal skills to collaborate with franchisees and internal stakeholders
- Ability to multitask prioritize and manage marketing budgets effectively
- Indepth knowledge of digital marketing channels and their application in a franchise setting
- Experience in creating and delivering training programs for franchisees is an advantage
- Uptodate knowledge of marketing regulations and compliance standards in the franchise industry
- Proven ability to drive successful advertising and promotional campaigns
- Strong analytical skills to measure and report on marketing performance metrics
Working Days: Monday to Friday
Location Mumbai Santacruz West (Please apply only if you can relocate/work in preferred location)
Thanks & Regards
Rahul Manager HRD
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