SEO Executive

Overview

Key Responsibilities

• Conduct keyword research to guide content creation and optimization
• Perform SEO audits to identify areas for improvement
• Implement onpage and offpage SEO strategies
• Optimize website content for search engines
• Monitor and report on website traffic and performance
• Collaborate with content creators to ensure SEO best practices are incorporated
• Manage link building campaigns
• Stay updated on the latest SEO trends and best practices
• Analyze website data and provide insights to improve SEO performance
• Assist in the development of SEOfriendly content
• Conduct competitor analysis to identify opportunities and threats
• Support the development and execution of SEO experiments and tests
• Provide recommendations for website architecture URL structure and internal linking
• Work with web developers to implement technical SEO enhancements
• Contribute to the development of SEO strategies and roadmaps

Required Qualifications

• Bachelors degree in Marketing Business or a related field
• Proven work experience as an SEO Executive or similar role
• Demonstrable experience with SEO tools and software (e.g. Google Analytics SEMrush)
• Strong understanding of search engine algorithms and ranking factors
• Knowledge of HTML CSS and JavaScript as they relate to SEO
• Excellent analytical and problemsolving skills
• Ability to work independently and as part of a team
• Good communication and interpersonal skills
• Uptodate with the latest trends and best practices in SEO and SEM
• Proficiency in data analysis and reporting
• Experience with A/B and multivariate experiments
• Familiarity with content management systems (e.g. WordPress Drupal)
• Certification in Google Analytics or Google AdWords is a plus
• Understanding of local and international SEO strategies
• Ability to prioritize and manage multiple projects simultaneously

keyword research,link building,content optimization,analytics,seo,google analytics,adwords