Paid Social Media Executive

• Develop and execute paid social media strategies for clients ensuring alignment with their marketing objectives and budget constraints.
• Manage the endtoend execution of paid social campaigns including campaign setup ad creative development audience targeting and ongoing optimization.
• Conduct thorough audience research and segmentation to identify target demographics and interests for each client campaign.
• Collaborate with clients and internal teams to define campaign goals KPIs and reporting requirements.
• Monitor campaign performance metrics closely analyze data insights and provide regular performance reports to clients.
• Optimize campaigns based on performance data adjusting targeting ad creative and budget allocation as needed to improve results.
• Stay uptodate on industry trends platform updates and best practices in paid social media advertising.
• Act as a primary point of contact for clients regarding paid social media campaigns addressing questions concerns and providing strategic recommendations.
• Work closely with crossfunctional teams including creative content and analytics to ensure seamless campaign execution and alignment with client objectives.
• Provide guidance and mentorship to junior team members sharing expertise and best practices in paid social media advertising.

• Bachelors degree in Marketing Communications Advertising or related field.
• Minimum of 2.5 years of experience managing paid social media campaigns within a digital marketing agency environment.
• Proficiency in social media advertising platforms such as Facebook Ads Manager Twitter Ads LinkedIn Campaign Manager etc.
• Strong analytical skills with the ability to interpret campaign performance data draw actionable insights and make datadriven decisions.
• Excellent communication and presentation skills with the ability to effectively communicate campaign strategies results and recommendations to clients.
• Detailoriented with strong organizational skills and the ability to manage multiple client accounts simultaneously.
• Creative thinking and the ability to develop engaging ad copy imagery and video content for social media campaigns.
• Experience with A/B testing methodologies and campaign optimization techniques.
• Uptodate knowledge of digital marketing trends social media platforms and industry best practices.
• Proven track record of successfully managing and optimizing paid social media campaigns to achieve client objectives.

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