Marketing Manager Franchise

Position Marketing Manager Wellness Business Vertical

Experience We require 360 experience in marketing keen to have expertise in digital ATL BTL Offline/Online Marketing & Branding Experience in Healthcare or similar industry with a minimum 5 years of experience.

Overview:

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive franchise growth and expansion
• Collaborate with franchise owners to create and implement local marketing plans
• Conduct market research and analysis to identify new opportunities and consumer trends
• Manage and optimize digital marketing initiatives including social media email campaigns and website content
• Monitor and report on marketing KPIs ROI and campaign performance
• Provide marketing support and resources to franchisees ensuring brand consistency and compliance
• Coordinate with internal teams and external agencies to develop marketing materials and promotional assets
• Organize and oversee franchise events promotions and grassroots marketing efforts
• Lead the development of franchise training programs related to marketing and branding
• Establish and maintain strong relationships with industry partners and vendors
• Stay updated on industry trends and best practices to continuously enhance marketing strategies
• Contribute to the overall development and positioning of the franchise brand
• Participate in the budget planning and management process for marketing initiatives
• Support the recruitment and onboarding of new franchisees by presenting marketing opportunities
• Ensure compliance with brand guidelines and marketing standards across all franchise locations

Required Qualifications:

• Bachelors degree in Marketing Business Administration or related field
• Proven experience in marketing preferably within the wellness beauty or fitness industry
• Demonstrated success in developing and implementing marketing strategies for multiple locations or franchises
• Strong understanding of digital marketing tools analytics and CRM systems
• Excellent communication and interpersonal skills to effectively liaise with franchisees and internal stakeholders
• Ability to analyze market data and consumer behavior to drive targeted marketing initiatives
• Experience in brand development market positioning and product marketing
• Proficiency in project management and multitasking to handle various marketing projects simultaneously
• Knowledge of franchise operations and the ability to align marketing strategies with franchisee needs
• Proactive and innovative mindset to develop creative marketing campaigns and promotions
• Capability to travel as needed to provide onsite marketing support and attend franchiserelated events
• Understanding of local marketing regulations and consumer trends in the wellness and beauty industry
• Track record of managing marketing budgets and delivering results within financial constraints
• Ability to work independently as well as part of a collaborative team environment
• Certification in franchise management or relevant marketing certifications is a plus

Working Days : Monday to Friday

Location : Mumbai Santacruz West (Please apply only if you can relocate/work in preferred location)

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