Marketing Specialist

• Performs as a link in relation toPR & Marketing matters in between MIA and central Marketing& Communication Department. • Serves as aFocal Point of all PR & Marketing matters for all MIArelated activities (exhibitions, Learning & Outreach,events, etc) • Strategically plans PR &Marketing activities within MIA in close collaboration with centralMarketing and Communication Department so as to align strategicplanning. • Provides regular updates to QM on MIAactivities. • Coordinates with social media teamthe content of social media accounts andwebsite. • Drafts and edits content copy forsocial media, and other digitalmedia. • Maintains and coordinates in updatingwebsite content in close coordination with Digital ExperienceDepartment. • Assists all MIA staff with issuesthat are PR & Marketingrelated. • Coordinates with Central Marketing andCommunication Department so as to liaise with relevant mediaoutlets concerning latest information on MIAactivities. • Creates and maintains a medialibrary to share and use with publications for annual catalogueprint, also for usage in promotional materials andnews. • Provides continuous efforts toincorporate new technologies to enhance digital communications,i.e. blog, Facebook, or any such social mediaplatforms. • Identifies, develops and managesmultimedia content in close coordination with Central Marketing andCommunication and Digital ExperienceDepartments.