Brand Manager
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
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About the job
A pioneer news media house covering news & events from the cryptocurrency industry and blockchain technology is searching for a Chief Editor to oversee the development of all material for the website. You must have the capacity to lead a team, exercise sound judgment, have excellent writing abilities, and pay close attention to detail in order to be successful as our Brand Manager.
Responsibilities:
Brand Strategy:
- Develop and execute comprehensive brand strategies aligned with overall business objectives.
- Conduct market research to identify brand opportunities and challenges.
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Brand Positioning:
- Define and articulate the brand's positioning and unique value propositions.
- Ensure alignment of brand messaging across all communication channels.
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Brand Identity:
- Oversee the development and maintenance of the brand identity, including logos, color schemes, and visual assets.
- Collaborate with design teams to ensure consistency in brand visuals.
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Integrated Marketing Campaigns:
- Work with cross-functional teams to integrate brand messaging into marketing campaigns.
- Develop creative and impactful marketing collateral that reflects the brand identity.
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Brand Guidelines:
- Develop and enforce brand guidelines to ensure consistency across all touchpoints.
- Educate internal teams on brand guidelines and standards.
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Brand Performance Analysis:
- Monitor and analyze brand performance metrics.
- Use data and insights to refine brand strategies and improve overall brand health.
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Collaboration:
- Collaborate with marketing, product, and sales teams to ensure brand alignment in all customer touchpoints.
- Work with external partners, agencies, and vendors to execute brand initiatives.
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Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven experience in brand management with a strong portfolio of successful brand initiatives.
- Strategic thinking and the ability to translate business objectives into effective brand strategies.
- Excellent communication and presentation skills.
- Creativity and a strong understanding of design principles.
- Ability to manage multiple projects and deadlines.
- Familiarity with market trends and consumer behavior.
نوع التوظيف
دوام كامل
القسم / المجال المهني
التسويق / إدارة العلامة التجارية / بحوث السوق / التسويق الرقمي
