CopywriterMarketing Specialist

Responsibilities:

1. Content Creation:

Develop compelling and engaging copy for various platforms including websites landinga pges emails social media and promotional materials.

Collaborate with crossfunctional teams to ensure content aligns with the brand identity and marketing objectives.

2. Audience Research:

Conduct thorough research on the target audience to understand their needspreferences and pain points.

Utilize market insights to tailor messaging and create content that resonates with our target audience.

3.Campaign Development:

Work closely with marketing and design teams to develop integrated campaigns that effectively promote our programsofferings and courses

Contribute creative ideas for marketing strategies keeping abreast of industry trends and competitor activities.

4. SEO Optimization:

Implement SEO best practices in copywriting to enhance online visibility and drive organic traffic to our websites

5.Analytics and Optimization:

Utilize analytics tools to track the performance of marketing campaigns and content.

Analyze data to identify trends areas for improvement and opportunities for optimization.

6. User Engagement:

Foster user engagement through wellcrafted and targeted content that encourages interaction and participation.

Develop strategies to increase user retention and satisfaction.

7. Compliance and Accuracy

Ensure all marketing content complies with relevant regulations and accurately represents the our program offerings.

8. Communication Skills:

Effectively communicate complex educational concepts in a clear and accessible manner to various audiences across social media platforms.

9. Feedback Integration:

Incorporate user feedback and insights into content creation and marketing strategies.

Proactively seek input from internal stakeholders to refine messaging and improve overall communication.

10. Deadline Management:

Manage multiple projects simultaneously adhering to deadlines and maintaining a highl level of accuracy and quality in all deliverables.

Qualifications:

Bachelors degree in Marketing Communications or a related field.

Proven experience as a copywriter/marketing specialist preferably in the EdTech or relatedi industry.

Strong portfolio showcasing successful marketing campaigns and impactful content.

Proficiency in SEO strategies and tools.

Excellent communication collaboration and timemanagement skills.

Ensure to share your portfolio when applying for this role.

Skills :