Digital Marketing Executive

We are looking for an enthusiastic digital marketing executive to assist our marketing team. The Digital Marketing Executive will be responsible for creating and executing digital marketing campaigns including social media marketing lead generation web analytics and marketing. You will be reporting directly to the digital marketing manager and assisting with all related tasks. You may be required to perform administrative tasks conduct market research update the system database create marketing literature and foster strong relationships with our clients.

To ensure success as a digital marketing executive you should have indepth knowledge of digital marketing techniques excellent interpersonal skills and be able to work to strict deadlines. Ultimately a toplevel digital marketing executive provides valuable assistance to the marketing team and boosts the companys image.

Responsibilities

• Supporting the digital marketing manager and marketing team on various companys projects.
  
• Develop and implement comprehensive social media strategies leading to increased engagement and follower growth.
  
• Help in managing social media accounts Facebook Instagram Linkedin and Youtube
  
• Managing freelancing platforms
  
• Help in conducting market research and analyzing data to identify and define target audiences
  
• Perform administrative tasks to ensure the smooth functionality of marketing activities.
  
• Develop visually appealing content for various social media platforms aligning with the brands voice and target audience.
  
• Produce engaging videos for social media posts.
  

Requirements

• Bachelors degree in marketing business or a related field.
  

• 1 year of experience in digital marketing preferably in the Software or IT industry.
  

• Graphic designing and UI/UX designing experience is a plus.
  

• Proficient in MS Office and marketing software.
  

• Knowledge of CRM tools Google AdWords and online analytics.
  

• Excellent communication and interpersonal skills.
  

• Ability to work collaboratively in a team environment.
  

• Adaptability and the capability to manage multiple projects concurrently.
  

• IT skills including proficiency in social media and video editing.
  

Plus Points

Knowledge of the following will be considered as an advantage:

• Knowledge of Fintech & Blockchain industry
  

• Knowledge of AR/VR AI and Metaverse.
  

Benefits

Genesis IT Lab offers an outstanding culture that focuses on learning opportunities international exposure by participation at international and national conferences and career growth. We offer;

• Provident fund
  

• Health & Life Insurance
  

• Sumptuous homecooked lunch (Free)
  

• Chances to travel abroad
  

• Sponsored Certifications