صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيحالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكترونيDescription:
To deal with multicollinearity and overfitting issues commonly encountered in traditional predictive analytics based on linear regression Ridge Regression can be used to reduce variance. This aims to improve the predictive capabilities of Marketing Mix Models (MMM).
Ridge regression puts additional constraints on the linear model parameters s. In this case instead of just minimizing the residual sum of squares we also have a penalty term on the s.
Main competencies
Learning outcomes
Description:
Bayesian regression has considerably gained popularity among data analysts in recent years because of its capability to incorporate prior knowledge to estimate the model parameters.
In addition Bayesian analysis can also estimate the full distribution of these parameters (as opposed to a simple point estimate) hence allowing to quantify the uncertainty of the model.
The objective of this project is to apply this novel Bayesian regression approach to Marketing Mix Modeling (MMM)
Main competencies:
Learning outcomes
Description
The ExpectationMaximization (EM) algorithm is a very important machine learning technique used in various applications. We use this algorithm to estimate the parameters of the so called MixedEffects Models (Random & Fixed effects) often needed to solve various complex business problems.
The objective of this project is to analyze the convergence and performance properties of the EM algorithm in various conditions and modelling requirements. Based on the outcome of this analysis areas to improve the stability and efficiency of the algorithm will be addressed.
Main competencies
Learning outcomes
دوام كامل