PR Marketing Manager

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Manage day-to-day relationship with digital agency for performance marketing driving the best ROI for PPC, Display, Social and SEO working closely with DOC on digital strategy.

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Oversee and implement CRM strategy including e-Newsletters direct to consumers, sales, travel agent and communications including database management.

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Work closely with revenue department to develop competitive offers and promotions and activate them across marketing channels.

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To be responsible for the management and growth of the hotel data and the targeted use of the database.

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To be responsible for tracking campaign success to enable us to understand the return on the investment of each activity and aid future promotion plans through effective reporting.

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Work closely with the communications team to share knowledge, best practice and experience.

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Responsible for managing individual projects, connecting with key stakeholders in the business to activate 360 campaigns.

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Maintain and manage relationships with the brand marketing team at the corporate office, take responsibility for executing brand plans on property.

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To manage design/third party agencies in relation to hotel collateral and promotional business.