Product Chief

Position Task and Responsabilities

• Define product events such as new versions launching, model year change, suggested price increases in the market as well as vehicle’s offers and promotions throughout the product life cycle
• Work closely with headquarters in order to review current model specifications and propose required changes to make the product more competitive in the market; accomplish vehicle’s 4P´s.
• Market analysis and segment analysis for each one of the models, defining the target customer profile, product competitiveness and main advantages versus the competition to detect market opportunities and achieve proposed segment share
• Develop the marketing strategy for each one of the vehicles including suggested retail price, product positioning, sales volume plan, life cycle expenses
• Continuous vehicle´s sales performance analysis including model and trim to guarantee the competitiveness without compromising vehicle´s profitability
• Life cycle expenses management, propose the adequate commercial offer on a monthly or quarterly basis aiming to tackle market aggressiveness and achieve sales objectives
• Manage stock levels by vehicle and sales objectives to effectively communicate with sales planning department and propose the ordering volume to achieve company’s KPIs such as segment market, sales volume, model profitability, etc.

Knowledge

• Product Planning and Product Marketing
• Market segmentation
• Overall product life cycle analysis and vehicle specifications
• Competitiveness analysis
• Strategic marketing, commercial offer management, variable expenses management
• Vehicle Life cycle management
• Car Flow management
• Deep understanding of wholesale and retail operations.
• Business administration, marketing, economics, and finance.
• Corporate policies, standards, and guidelines.
• Deep understanding of sales programs, incentives and operations through a financial institution such as credit or leasing.

Skills

• English proficiency oral and written
• Expert level of Office software
• Ability to communicate through all levels of the organization
• Excellent interpersonal skills, effective communication with others
• Ability to perform in a cross-functional, cross-regional way
• Ability to solve complex problems and provide effective solutions
• Negotiation skills
• Team builder, coach and self-motivator

Experiencie/Education

• College graduate or equivalent training in Engineering, Marketing, Administration or similar.
• Previous suggested roles: product specialist/manager, Brand manager, sales consultant or sales representative with at least 3+ years of experience in this role.

Competencies

• Results oriented
• Customer oriented
• Sense of urgency
• Ability to communicate effectively
• Integrity and trust
• Self-motivation and auto-learner
• Problem Solving
• Business acumen
• Negotiation skills