Summary:
We are looking for someone who will develop and execute the strategy for promoting music and driving engagement across YouTube and YouTube Music, including in Shorts.
Responsibilities:
- Develop and execute strategies for new product programming initiatives
- Build on understanding of Culture and Entertainment consumption trends to drive higher engagement and a deeper connection with the Artists and Fans
- Oversee 'lifecycle of a song' programming across on-platform and playlist ecosystems and the broader user experience
- Conduct metrics-based analysis of programming campaigns
- Contribute to YouTube Music's global programming & content strategy team and its efforts to drive improvements and innovative features on behalf of users worldwide, mainly for the Brazilian audience.
- Support partner and technical teams to troubleshoot customer-facing issues.
Skills/ Education/ Experience:
- BA/BSc or equivalent relevant work experience required
- 2+ years in a programming role in Radio / online digital music content business
- Successful track record of delivering user engagement through building multi platform experiences and communities
- Excellent written, presentation and verbal communication skills
- Passionate about music, with a deep understanding of local entertainment industries
- Working knowledge of content in:
- 1) Sertanejo, Forr and Regional Brazilian;
- 2) Brazilian Funk and Brazilian Hip Hop;
- 3) Brazilian Pop, Samba/Pagode, MPB;
- 4) Brazilian Gospel.
- Strong programming and creative skills
- ability to craft messaging and work with design and production resources to drive creative execution.
- Strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize our programming strategy
- Digital native, with strong technical skills.
- Comfortable with content management tools.
- Strong understanding of the competitive landscape and knowledge of short form and long form video content.
- Comfortable working in a fast changing environment
- Ability to work across functions and divisions, with global teams, and deliver measurable results
Skills :