Digital Marketing Specialist (French Speaker)

Are you seeking a new challenge within an international young company? Do you want to develop further your experience in the marketing field? If growth and development are important to you, then it's the perfect offer for you!

Tasks

Your responsibilities and impact working as Digital Marketing Specialist will be:

• Being in charge of the web content and copy, while improving the SEO of existing acquisition pages
• Liaising with the web design, Ecom and Marketing team
• Analyzing and reporting on content performance for organic traffic, lead generation, and marketing-attributed revenue
• Adapting campaigns calendar and strategy based on results
• Being in charge of the PPC strategy
• Continuously optimizing the cost of acquisition and conversion rate
• Driving leads down the funnel to educate about our products and services with remarketing
• Building reports and dashboards to analyze the profitability of paid campaigns, from investment to revenue impact
• Being responsible for the accuracy of all aspects of the product, including set up, pricing, categorization, ranking, upsell / cross-sell online
• Ensuring all channels are aligned with brand & communication objectives
• Improving existing product listings and driving new product launches
• Designing along with UX & Front End Developer landing pages on the website to maximize the potential of content for Digital
• Managing blog of the web together with the Communications team

Requirements

Skills, qualifications, and interests you need to succeed in this role:

• You have professional proficiency and French and English
• You have valuable experience in digital marketing, SEO, PPC and e-merchandising
• You have experience using Creative Cloud tools - Acrobat, Photoshop, InDesign are a plus
• You are proficient in web analytics tools (Google Analytics, Google Ads, SEMrush)
• You have an entrepreneurial spirit
• You love building trusting relationships - both internally and externally
• You are ambitious and hungry to succeed

Benefits

What's in it for you?

• A fast-growing, fun, friendly and informal work environment
• Permanent contract with flexible working hours (Mon-Fri)
• Own laptop and required hardware and software equipment
• Private medical insurance
• Eco-friendly office space
• Quick progression and career opportunities
• Starting date: Early September

Your future company

An innovative water sports company that is 100% foil-focused. They have a large history and a deep collection of Surf, SUP and Kite. They have knowledge and design expertise fully embedded in the industry.