E- Commerce Manager

Responsibilities:

• Provide strategic direction to ensure the growth and profitability of our online store.
• Manage all online activities in relation to traffic acquisition, sales and conversion optimization.
• Research market and discover new trends and technologies in order to improve website performance.
• Oversee digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media.
• Direct the activities of software developers, copywriters, and graphic designers to ensure careful adherence to predetermined strategies and establish a solid brand identity.
• Examine sales-related metrics to inform restocks.
• Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
• Collaborate with different teams to drive the E-Commerce strategy
• Create business unit budget, sales forecasts, and purchase plans, being fully responsible for the P&L.
• Utilize data analytics to draw meaningful insights and provide recommendations for action plan.
• Ensure best-in-class in reliability and customer satisfaction.
• Identify new opportunities for continuous enhancement.