Marketing Director (open for expat)

• Develop an in-depth knowledge of parent needs and of local market trends and developments to inform school marketing strategies
  
• Develop the whole school marketing strategy including product development, pricing, multichannel communications plans and parent engagement programmes to support enrollment growth across the whole school
  
• Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
  
• Monthly Marketing and Communications report to the General Principal
  

• Collaborate closely withDirector of Admissions
  
• Provide clear and disciplined leadership, motivation, and direction for the NLCS Marketing team
  
• Manage, supervise, and review marketing operations to ensure uniformity at all points of entry into the school
  
• Participate in the planning, management, and execution of preparations for school in action, taster events, and open events in close collaboration with the team and the Admissions team
  
• Co-coordinate the work of the Admissions team with assessments and interviews
  

• Oversee the School s links with its feeder schools and implementing strategies with the General Principal and Deputy Head of Junior School to develop stronger relationships
  
• Oversee the School s links with its feeder schools and implementing strategies with the General Principal and Deputy Head of Junior School to develop stronger relationships
  
• Coordinating with management about educational occasions at feeder schools to advertise NLCS and provide guidance on the admissions procedure
  

• Ensure the accuracy of the collection and entry of admissions data and statistics, as well as maintaining the integrity of the admissions database.
  
• Conduct analyses of enquiries, registrations, visits, trends, and projections in feeder schools;
  
• Carry out relevant ongoing market research/competitor research, keeping up to date with market trends, and responding to trends appropriately
  
• Organize routine research projects, including as surveys and focus groups, to inform admissions rules and practices.
  
• Create reports for the Senior Leadership Team as required
  
• Coordinate feedback from prospective parents and non-joiners
  
• Review and analyze competitor schools processes and keeping abreast of current trends and access arrangements
  
  

Requirements

• University degree in marketing and/or communications is a plus
  
• Confident in meeting and communicating effectively with feeder Heads, prospective students and parents
  
• Ability to collaborate with different stakeholders within the School
  
• Excellent attention to detail both in terms of work and personal presentation
  
• Ability to lead others with confidence and with a collaborative and inclusive style as well as working well as a member of a team
  
• High levels of energy and stamina to achieve personal/school objectives within set timescales
  
• Knowledgeable and user of different social media platforms, such as LinkedIn, Facebook, Twitter, Instagram, etc.
  
• Highly computer literate with accurate word processing and data-entry and data analysis skills
  
• Ability to adapt and multi-task
  
• Previous experience in international schools is an advantage