Senior Social media specialist

Responsibilities:

• Manage Social Media marketing campaigns and day-to-day activities
• Execute and manage paid social media campaigns on Facebook, Instagram, Twitter, and various other outlets
• Analyze social media campaigns and optimize for effectiveness (i.e. Maximum Reach and Engagement, Clicks, Views, A/B testing with content and copy, etc.)
• Generate weekly reporting on Label and Artist socials activity and growth
• Monitor trends in Social Media tools, applications, channels, design, and strategy
• Manage the creation of all published content (images, video, and written).
• Monitor, listen and respond to users in a “Social” way.
• Develop and expand community outreach efforts.
• Prepare a report for management showing results (ROI).
• Identify threats and opportunities in user-generated content surrounding the business.
• Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns.
• Analyze, review, and report on the effectiveness of campaigns in an effort to maximize results.
• Identify and execute ways to acquire and engage new music fans around heritage artists via existing and emerging platforms like TikTok, Triller, Byte, etc.
• Approach Influencers and Brands for possible partnerships within the digital space
• Stay informed of trending topics and social media trends to leverage and communicate accordingly