Chief Marketing Officer

Responsibilities:

• Planning, implementing, and overseeing all marketing and advertising campaigns.
• Set marketing goals and objectives
• Contribute to the overall growth of the company
• Planning & designing comprehensive marketing strategies to create awareness of the group’s business activities.
• Prepare annual marketing plans, create a calendar of campaigns and events.
• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on- investment and profit-loss projections
• Set the marketing budget and analyze the market and competitors.
• Producing ideas for promotional events or activities and organizing them efficiently
• Responsible for producing valuable content for the group’s online presence, editorial design and organizing the group’s publications
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships
• Negotiate with media agencies and secure agreements on the production of promotional materials
• Liaising with sales and public relations teams to align objectives.
• Growing and developing the in-house marketing team.
• Building a network of reliable external agencies and marketing professionals.