Associate Director - Digital

• Demonstrate experience and a passion for the digital media tech landscape including social media platforms and digital analytics, monitoring and research tools
• Collaborate on and execute day-to-day digital client project work and produce quality client deliverables
• Develop integrated content strategies and narratives that demonstrate a robust understanding of digital and social media platforms, target audiences and measurement
• Develop advertising and amplification strategies with a strong understanding of paid social media campaigns, sponsored content, and influencer identification and management
• Contribute to digital strategy engagements with a strong focus on analytics, meaningful digital experiences and well-coordinated influencer engagement
• Devise audience-specific insights, particularly regarding unique behaviors, preferences and attitudes/perceptions in order to build audience profiles/personas and develop successful strategy or programming for reaching each audience