Drive the execution of all product lifecycle processes including product research market research competitive analysis planning vendor search and coordination positioning roadmap development requirements development and product launch.
Create product strategy documents that describe business cases highlevel use cases technical requirements revenue and ROI.
Conduct both primary and secondary market research (online and offline).
Analyze market data to develop sales strategies and define product objectives for effective marketing communications plans.
Collaborate closely with production marketing and sales teams on the development QA and release of products and balance of resources to ensure success for the entire organization.
Develop product positioning and messaging that differentiates our brand and its features across primary market segments.
Prepare a monthly budget and expenses.
Coordinate with agencies for deadlines brainstorm ideas proof/copy check creatives.
Communicate with new as well as existing industry professionals and influencers via digital media to create a strong network and maintain relations.
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