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It is a global consulting service and systems integrator that operates in over 90 countries delivering solutions with a unique blend of digital innovation and robust industrystrong processes. With our promise to help our customers scale at speed we design future state solutions for industry leaders and offer innovative digital experiences that enable them to transform and scale at speed. Our aim is to enable enterprises associates and society to Rise for a more equal world future readiness and value creation.
Job Description:
This position will execute data governance/quality and implementation execution validation support training and strategy support for Google Analytics 360 Suite of products for all websites/applications under Caterpillars Google Analytics contract and act as an extension of Caterpillar India Google Analytics team.
High Level Scope includes but is not be limited to GA team tracking setup validations site developer question support tracking needs for specific enterprise objectives platform/system architecture and account design cross site/domain clickstream data collection user id (known contact) journey path collection enhanced ecommerce for sales attribution custom dimension and metrics collection for expanded analysis capabilities event/behavior tracking referral exclusion execution for improved data quality for users crossing enterprise sites data auditing goal configuration for enterprise KPIs GTM tag and trigger configurations 3rd party integrations with additional Caterpillar purchased platforms use of Measurement Protocol Server Side tracking execution and integration and use of Google and third party related APIs etc.
Education Requirements:
Google Analytics Individual Qualification Certification preferred.
Technical Skills
Required:
Proficiency with HTML CSS JavaScript and the document object model related to analytics tagging with Google Tag Manager
Advanced Implementation Experience in GTM
Implementation Experience on GA4 Firebase Analytics
Working Knowledge on GA4 Interface
Knowledge of SQL for data science analysis and reporting
Experience with A/B Testing platforms (Google Optimize Adobe Target)
Cookie consent management experience (One Trust) related to Google marketing platform data collection.
Experience demonstrating analytical capabilities to various levels of leadership.
Experience with Digital Marketing technologies including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations.
Desired:
GA4 BigQuery
GA4 implementation for Mobile Sites
Job Role: Google Analytics implementation Engineer
Job Type: Full Time
Work Mode:Work from Office
Experience: 5 Years to 8Years
CTC Range: 16 LPA 18 LPA
Location: Chennai
Notice Period :Immediate to 30 Days & Serving NP
Full Time