Digital Marketing Executive

Reporting to: Marketing Manager

Location: Gloucester Head Office Hybrid working (minimum 3 days/week onsite)

Contract: Full time permanent

Salary: Up to 36000 per annum benefits

The Company:

Pooky is all about beautiful decorative lighting. Lights that look as though they cost a fortune but dont. Key to our success and drive is the service we provide our customers and our desire to win 5star ratings our legendary love of lighting and the fact that we are being used by leading designers the world over.

As an international ecommerce company we recognise the responsibility on us to do what we do responsibly ethically fairly and with as little impact on the environment as possible. We aim to design products that will last for their quality of build and for our avoidance of skittish fads.

Were a tightknit team of supercommitted individuals who love what we do and who do it with a smile and a sense of humour. We are immensely proud of what we have created and the most important aspect of that is the team that we have working with us who provide a high degree of commitment dedication and loyalty every day helping us to achieve the aims and objectives of the company.

The role:

Were looking for a passionate Digital Marketing Executive to join our growing team. This is a pivotal role at Pooky!

As a proven digital marketing specialist you will be responsible for supporting the marketing strategy through coordination and production of onbrand digital assets and managing our CRM database. Youll oversee the affiliate platform develop our loyalty programme and collaborate with relevant stakeholders on paid social media performance.

Main responsibilities:

• Managing digital marketing for sales promotions and product launches.
• Planning building and scheduling email marketing campaigns using Klayvio.
• Optimising customer journeys segmentation and personalisation for email campaigns.
• Consistently A/B testing email content formats and CTAs for optimisation.
• Collaborating with the brands freelance copywriters briefing on requirements and managing deadlines.
• Monitoring and reporting on campaign performance providing improvement recommendations.
• Overseeing affiliate platform management campaign validation and partner communication.
• Tracking and reporting affiliate and UTM performance against KPIs.
• Working with the Marketing Manager and Ecommerce Manager to optimise our loyalty programme with a focus on customer retention and revenue.
• Monitoring paid social media activity and collaborating with agencies.
• Recommending improvements for paid social accounts including new audiences and formats.
• Briefing and evaluating paid social content in collaboration with the Content Manager.

What experience and skills youll need:

Were looking for an experienced and motivated digital marketing specialist ideally from an inhouse SME background. The successful candidate will have proven experience of managing marketing campaigns across various digital channels including paid social affiliate and email marketing. Youll also have the ability and knowhow to track monitor and report on campaign performance and provide improvement recommendations. Youll come with strong IT skills including MS Office especially Excel reporting and GSuite.

Were looking for someone who is excited about working as part of a hardworking small team within a growing and ambitious organisation. Youll be a selfstarter who is passionate about overseeing digital marketing whilst working collaboratively across the wider team. Were seeking a methodical and detailorientated person with a knack for relationship building and stakeholder management.

Ideally you will have previous experience of working for a B2C ecommerce or retail business. Experience in the interior design soft furnishings or lighting industries would be beneficial although not essential.

We are Gloucester based so the successful candidate will need to live within an easy commute of the office and work onsite at least three days per week as part of our collaborative team.

The Rewards:

• A competitive salary of up to 36000 per annum (depending on experience)
• Holiday entitlement of 25 days bank holidays
• Extensive product discounts for the role holder and their family
• Employee Assistance Health Platform
• Enhanced sick pay
• Enhanced maternity paternity and adoption leave
• Free parking
• Free lunch once a week!

If you possess the experience passion and attitude to make this role a success then we would love to hear from you.

Closing date: Monday 21stOctober

Inperson interviews will be held at the Gloucester office on week commencing 28^th October.

No agencies please.

If this role interests you wed recommend applying as soon as possible. This role is usually very popular and we may have to close the role early if we receive a high number of applications to ensure we can still offer the best candidate experience.