Digital Marketing

Overview:

Key Responsibilities:

• Develop and manage digital marketing campaigns
• Plan and execute all web SEO/SEM email social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate

Required Qualifications:

• Bachelors degree in Marketing or relevant field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools (e.g. Google Analytics NetInsight Omniture WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML CSS and JavaScript development and constraints
• Strong analytical skills and datadriven thinking
• Uptodate with the latest trends and best practices in online marketing and measurement

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