B2B Marketing Manager
B2B Marketing Manager
Posted on :
14-06-2024
Employer Active
1 Vacancy
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Job Description
Responsibilities:
The role will see you act as an invaluable contributor to getting new partners in form of universities offering our programs. You will take charge of all aspects of University Sales and MoU signing.
Develop and implement a comprehensive B2B marketing strategy targeting universities aligning with the companys overall growth objectives
Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and report on results to senior leadership Analyse Kalvium s traction in the relevant market segment across channels
Coordinate with stakeholders and partners for conducting event for Kalvium and taking part in various events
Work closely with all the teams to identify themes for posting/publishing to relevant channels and increasing user engagement across platforms LinkedIn Meta Youtube etc
Develop a top of the Funnel of Lead Leverage digital marketing channels such as social media email marketing SEO and PPC to drive engagement and generate leads
Work closely with the sales product development and university relations teams to ensure alignment and cohesive execution of marketing efforts
Oversee the creation of highquality marketing materials including whitepapers case studies webinars and other content tailored to university audiences
An Ideal candidate:
Minimum of 5 years of experience in B2B marketing preferably within the education or edtech sector with a proven track record of meeting or exceeding targets.
Excellent written and verbal communication skills with the ability to create compelling marketing content and present to diverse audiences.
Deep understanding of the university landscape and the unique marketing needs of higher education institutions.
Strong strategic thinking and planning skills with the ability to develop and execute effective marketing strategies.
Proficiency in digital marketing tools and platforms including CRM marketing automation and analytics software.
Strong analytical skills with the ability to interpret data and make datadriven decisions.
Proven ability to collaborate effectively with crossfunctional teams and external partners.
Bachelor s degree in Marketing Business Administration Communications or a related field. A master s degree is preferred.
A gogetthingsdone attitude as you will be expected to work on many things which would be something you would have never worked on before
Passion for education and a genuine interest in promoting the Kalvium brand.
A passion for technology and education
Good sense of humour :) and Team Work
Kalvium Core Values
Core Value: We obsess over student experience and outcomes above all.
Value 1: We respect and trust each other. We disagree with candour and courtesy
Value 2: We improve things regularly rather than chase perfection
Value 3: We seek out technology leverage to accelerate our mission
Value 4: We are pirates who challenge and change the status quo and enjoy doing so.
Kalvium Benefits
The opportunity to be part of an impactful movement to transform higher education for the better with a competitive salary
Challenging role designed to significantly enhance professional profile and skills. You will get the opportunity to work closely with the founders and the founding team.
An awesome work culture that helps you thrive with the team
Base Location: Bangalore Primary work mode is work from office with frequent travel to partner campuses and Client sites
crm,kpi reports,strategic planning,university relations,analytics,event management,stakeholder management,marketing analytics,cross-functional team collaboration,content marketing,digital marketing,key performance indicators,higher education marketing,written communication,b2b marketing,verbal communication,sales,presentation skills,analytical skills,lead generation,universities,marketing strategy,marketing automation,product development
Employment Type
Full Time
Key Skills
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