Content Writer

Responsibilities

• Develop and execute content strategies to meet business objectives and drive engagement across digital and traditional channels.
• Create highquality engaging and relevant content for various platforms including websites blogs social media email campaigns whitepapers case studies and more.
• Lead content ideation planning and creation processes collaborating with internal stakeholders to identify content opportunities and requirements.
• Conduct thorough research on industry trends topics and target audience preferences to inform content strategy and creation.
• Write edit and proofread content to ensure clarity consistency accuracy and adherence to brand voice and style guidelines.
• Optimize content for search engines (SEO) and social media platforms to improve visibility reach and engagement.
• Manage content calendars schedules and workflows to ensure timely delivery and publication of content.
• Track and analyze content performance metrics such as traffic engagement and conversion rates and use insights to optimize content strategy and performance.

Requirements and skills

• Proven experience as a content writer with a minimum of 5 years of experience in content creation and strategy development.
• Exceptional writing editing and proofreading skills with a portfolio demonstrating a diverse range of content types and styles.
• Strong understanding of content marketing principles strategies and best practices.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and digital publishing platforms.
• Excellent research skills with the ability to gather and synthesize information from multiple sources.
• Creative thinking and storytelling abilities with a passion for crafting engaging narratives and compelling stories.