Digital Marketing Manager

Overview:

Key Responsibilities:

• Develop and implement digital marketing strategies to drive online traffic to the company website and social media platforms.
• Manage and optimize online advertising campaigns including PPC display advertising and social media advertising.
• Utilize SEO techniques to increase organic traffic and improve search engine rankings.
• Create and manage content marketing strategies including blog posts video content and social media content.
• Oversee the organizations social media presence and develop strategies to increase followers and engagement.
• Analyze and report on digital marketing performance using datadriven insights to optimize campaigns and improve ROI.
• Collaborate with the marketing team to integrate digital strategies with traditional marketing efforts.
• Stay updated on the latest digital marketing trends and technologies and implement best practices into the marketing strategy.
• Manage relationships with digital marketing agencies and external partners.

Required Qualifications:

• Proven work experience as a Digital Marketing Manager or similar role.
• Demonstrable experience leading and managing SEO/SEM marketing database email social media and/or display advertising campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage inform and motivate.
• Familiarity with web design and content management systems.
• Strong understanding of digital marketing metrics and KPIs.
• Proficient in Google Analytics Google AdWords and other digital marketing tools.
• Excellent analytical and project management skills.
• Ability to thrive in a fastpaced dynamic environment.
• Strong leadership and communication skills.

seo,sem,social media,analytics,content creation,digital marketing