SEO Manager

Overview:

Key Responsibilities:

• Lead the development and implementation of SEO strategies and initiatives.
• Conduct keyword research and analysis to guide content creation and optimization efforts.
• Monitor and report on key SEO metrics such as rankings traffic and conversions.
• Optimize website content meta tags and onpage elements for maximum visibility and ranking.
• Collaborate with content creators to ensure SEO best practices are integrated into content creation efforts.
• Develop and execute link building strategies to enhance the websites authority and visibility.
• Stay updated on the latest SEO trends and algorithm updates to ensure the companys strategies remain effective.
• Manage and optimize local SEO efforts to drive traffic and visibility for physical locations.
• Utilize web analytics tools to track analyze and report on SEO performance and identify opportunities for improvement.
• Collaborate with web developers and designers to ensure technical SEO best practices are implemented.
• Work closely with the marketing team to align SEO strategies with overall marketing objectives.
• Provide SEO recommendations and guidance for website redesigns and migrations.
• Stay informed about industry developments and best practices to maintain a competitive edge in SEO.

Required Qualifications:

• Bachelors degree in Marketing Communications or related field.
• Proven experience as an SEO Manager or similar role with a successful track record of driving organic traffic.
• Proficiency in web analytics tools such as Google Analytics and SEMrush.
• Deep understanding of search engine algorithms and ranking factors.
• Strong knowledge of SEO best practices keyword research and onpage/offpage optimization.
• Excellent understanding of link building strategies and techniques.
• Experience with content management systems (CMS) and website platforms.
• Ability to analyze data and provide evidencebased recommendations.
• Strong communication and project management skills.
• Uptodate with the latest trends and best practices in SEO and digital marketing.
• Certification in Google Analytics and/or Google Ads is a plus.
• Experience with local SEO strategies and tactics.
• Proven ability to work in a fastpaced dynamic environment.
• Exceptional organizational and analytical skills.
• Ability to collaborate effectively with crossfunctional teams.

seo,analytics,content strategy,link building,keyword research