Marketing Excellence Manager
Marketing Excellence Manager
Posted on :
06-06-2024
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Job Description
Overview:
TekWissen Group is a workforce management provider throughout the UK Europe and many other countries in the world. The below client is an American multinational pharmaceutical and biotechnology corporation.
Job Title: Marketing Excellence Manager
Location: Tadworth Surrey KT20 7NT
Job Type: 12 Months
Job Description
- Summarize the primary purpose & key accountabilities of the role including geographical scope (i.e. Global vs. Country/Region).
- Should be concise and include strategic information that would attract candidates to the role. It may be helpful to complete this section after you have finished the other sections of the document.
ROLE SUMMARY
- As a member of the commercial team reporting to the marketing director this role is responsible for optimising brand strategy and performance across the portfolio.
- Working in partnership with the marketing team and Insight strategy and execution (IS&E) team this role will identify and prioritise key data and insight driven strategies along the customer journey to support growth.
- The Marketing Performance Manager will be a key member of the commercial XFT team to ensure the delivery of highquality strategic input to support decision making and align key stakeholders.
ROLE RESPONSIBILITIES
- Customer journey and brand strategy
- Working in partnership with the marketing team responsible for providing clear recommendations data and insights to support priority brand customer journeys and strategy
- Working in partnership with the brand teams identify and quantify clear patient funnels and customer segments to maximise growth for the portfolio
- Working in partnership with the IS&E team ensure the UK qualitative and quantitative primary market research needs for priority brands are developed to inform brand planning
- Responsible to investigate and answer key business questions and work with IS&E to deliver the analytics and insights to support the adaptation of brand strategies and tactics.
- Responsible for supporting capital allocation and ROI across the portfolio marketing and sales mix
Performance Management
- Working with the CO and IS&E teams help coordinate the brand tracker requirements ensuring they accurately reflect the target audience and priority brand needs
- Ensure effective performance measurement and deliver regular assessments of portfolio performance to leadership. Ensure accuracy of the reports and clear articulation of the data and its meaning for the business.
- Work closely with Brand Managers to identify at an early stage any potential opportunities and risks with products and develop a mitigation strategy. Provide early communication of risks and opportunities to the Marketing director.
- Working in partnership with the brand team responsible for opportunity sizing headroom analysis and identifying growth opportunities across the 3 year operating period.
Stakeholder engagement
- Responsible for providing clear direction to the IS&E team of the data priorities and requirements of the portfolio
- Responsible as the key point of contact between brand and IS&E teams to coordinate key projects to support the customer journey and growth opportunities
- Collaborate closely with marketing and IS&E teams in this context and lead forums to analyze and discuss results with leadership.
- As a key member of the XFT you will be the key point of contact to lead teams and strategic growth projects as required
- Actively seek to share knowledge and expertise with other colleagues making use of knowledge sharing platform
QUALIFICATIONS
- Basic qualifications are job related consistent with business requirements and necessary for the performance of an essential function of this role including: education/licenses/certifications location relevant experience technical and/or other jobrelated skills.
- Basic qualifications determine minimum requirements that applicants must possess to be qualified for the role; anyone who does not meet basic qualifications for the role will not be interviewed or eligible for hire.
- Preferred qualifications are jobrelated qualifications that may be indicated in addition to basic qualifications; they are not absolutely required for performance of the job but are desired and further describe the education/skills/experience sought for the position. Preferred qualifications enhance a candidates ability to perform the job.
Qualifications/ Experiences
- Analytical skills; with a strong ability to develop key insights and able to effectively integrate into plans; takes a problemsolving approach by connecting analytical thinking with an understanding of business drivers and how to provide value to the organization
- Communication; Can understand translate and distill the complex technical findings of the team into commentary that facilitates effective decision making by senior leaders; can readily align interpersonal style with the individual needs of XFT.
- Financial; Ability to effectively evaluate effectiveness of business tactics through return on investment analysis.
- Project Manager: Articulates scope and deliverables of projects and delivers analyses within timelines
- Seizes accountability and takes initiative to recommend/drive change. Ability to actively challenge where necessary to achieve the best business outcomes. Eager to take on new responsibilities and opportunities
- Leadership without authority inspires others to follow them without direct line management responsibilities.
PROFESIONAL EXPERIENCE AND EDUCATIONAL REQUIREMENTS
- Fluent in English (written and spoken)
- Strong MS Excel and PowerPoint skills
- Understands quantitative and qualitative research methodologies.
- Extensive experience in management of secondary data and familiarity with pharma applicable data is highly desired (ex. Midas).
- Proven ability to connect integrate and synthesize analysis and data into a meaningful so what to drive concrete strategic recommendations and enable commercial decision making.
- Capable of describing relevant caveats in data or in a model and how they relate to business question.
- Experience with data visualization solutions (ex. Tableau) and other advanced analytic/data science solutions (ex. DSS) will be a plus.
- Expertise in the field of customer/omnichannel analytics
- Previous demonstrated experience of forecasting revenues
Experience
- Experience in commercial strategy consulting and/or research/analytics experience experience with budget and resource allocation management Healthcare and Pharmaceuticals experience highly preferred.
Education
- Bachelors degree required or equivalent
TekWissen Group is an equal opportunity employer supporting workforce diversity.
Employment Type
Full Time
Key Skills
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