In this role you will have the opportunity to translate business priorities into scalable solutions improving operational efficiency in Marketing and Sales. Job responsibilities include:
- Gathering input from executives users and other stakeholders to build a strategic roadmap and prioritized set of development requirements.
- Building a deep understanding of marketing data systems and connection points
- Understanding the full data flow for all marketing metrics and data elements from system generation to insertion of business logic and dimensions to usage by data scientists analysts and business users
- Endtoend project management including daytoday delivery reporting escalations etc
- Fetch data from the Data warehouse and produce reports as per client requirements using SAP Business Objects Excel Python etc
- Managing complex projects spanning teams across Marketing
- Ensure integrity of data and customer delight by giving appropriate levels of access to requested tools/channels by following business rules
- Communicating insights to leadership.
Qualifications
- Required Technical and Professional Expertise
- 01 years relevant work experience including experience in a datadriven technology business or company with a sophisticated data stack.
- Someone who has prior experience in Product Analytics/Marketing Analytics/Growth Analytics/Consumer analytics domain.
- Has the ability to define success metrics for different initiatives or campaigns drive ROI analysis & provide recommendations.
- Strong analytics acumen and problem solving skills
- Excellent communication skills.
- Good understanding of Clickstream/App events data ability to build and understand user journeys across platforms.
- Understanding of LTV (Life Time Value) modelling
- Strong SQL skills and comfortable with python programming.
- Basic knowledge of different regression models & clustering techniques.
- Deep critical thinking skills and curiosity to pursue openended problems via data
- Strong presentation skills and ability to effectively communicate complicated concepts to
- nontechnical employees and leadership
- Business acumen with the ability to develop datadriven business recommendations
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