Brand Manager

We're a premium recruitment firm and looking for an experienced Brand Manager for a leading consumer goods company in Sri Lanka

Business responsibility areas:

• Develop and execute comprehensive brand strategies that align with the company's overall strategy. Create clear brand positioning and messaging that resonates with the target audience and differentiates our paint products from competitors.
• Conceptualize and lead marketing campaigns to drive brand awareness and product demand.
• Collaborate with the Corporate communication team to develop integrated campaigns across various channels including digital print social media events and PR.
• Conduct regular market research and analysis to understand customer needs preferences and industry trends. Utilize consumer insights to refine marketing strategies and product development initiatives.
• Manage the successful launch of new paint products in the market. Develop launch plans coordinate with crossfunctional teams and ensure effective execution to achieve set objectives.
• Oversee the maintenance and consistent representation of the brand identity across all marketing materials ensuring brand guidelines are adhered to by internal and external stakeholders.
• Develop and manage the brand marketing budget effectively. Ensure efficient allocation of resources to maximize ROI and achieve set targets.
• Collaborate with Sales R&D and Production teams to align marketing efforts with business objectives. Ensure clear communication and coordination to optimize product success in the market.
• Monitor competitor activities and industry trends to identify opportunities and potential threats. Use the insights to make informed decisions and maintain a competitive advantage.
• Analyze marketing campaign performance and brand KPIs regularly. Use datadriven insights to measure the success of marketing initiatives and make databacked recommendations for continuous improvement.

Qualification skills and work experience required:

• Bachelors degree in Marketing Business Administration or a related field. A Masters degree is a plus
• Demonstrated success in developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of consumer behaviour and market trends in the paint industry.
• Excellent communication and presentation skills with the ability to influence and collaborate with crossfunctional teams.
• Proficiency in data analysis and the ability to derive actionable insights from marketing metrics.
• Uptodate with the latest marketing trends and tools.
• 5 – 10 years proven experience as a Brand Manager in the paint manufacturing industry or a related sector