Marketing Director

ABOUT ACDI

ACDI is a rapidly growing Professional Services Company that sells and supports dynamic software and hardware solutions in a distributor-reseller environment. We have channel distribution and development partnerships with many of the largest copier and printer manufacturers worldwide, including Samsung, Xerox, Sharp, Canon, Ricoh, Konica-Minolta, Toshiba, Lexmark, and others. Our technology-focused outlook positions us on the leading edge of new and innovative ideas in the print management space.

As we continually seek to develop progressive new solutions for our partners, we look to hire only the best and brightest. Hard work, commitment, and solid relationships have propelled ACDI to the status as one of the most respected partners in the dealer channel. If you covet an opportunity to be a part of a company with no limits, then we may be looking for someone like you!

MARKETING DIRECTOR @ ACDI

We are looking for a dynamic individual to lead our creative marketing team here at ACDI. The Director of Marketing will oversee all marketing strategies to drive sales, build brand awareness and company culture through content. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our companys brands. You will also be working closely with our sales and business development departments to develop strategies that will help us maximize sales and increase our market share. Finally, you will oversee organizing company conferences, trade shows, and major events.

Successful team members will also support ACDI s mission, vision, and core values.

ACDI S MARKETING DIRECTOR RESPONSIBILITIES:

• Analyze target market information to identify and recommend effective marketing approaches
  

• Identifies new market segments that will benefit from company products
  

• Prepares effective advertising campaigns based on market research
  

• Uses entertainment as a way of marketing to different audiences
  

• Collaborates with senior executives to develop growth plans for the organization
  

• Forecasts, drafts, implements, and oversees the department s operating budget
  

• Collaborate with our software and hardware partner marketing teams to build comarketing campaigns
  

• Aid in the delegation and timelines of incoming project requests and prioritize accordingly
  

• Directs and implements the organization s advertising and promotional activities
  

• Involvement in a variety of marketing logistics including tradeshow or event productions through booth scheduling, shipping, collateral coordination, and premium ordering
  

• Continued development of ACDI s websites and social media platforms
  

• Oversee, coordinate, schedule, and staff trade shows as needed
  

• Oversee and approve all department expenses incurred and provide receipts to accounting
  

• Oversee internal events surrounding ACDI s brand and our company culture which is very important to everyone in the ACDI family.
  

• Consistently communicates progress, obstacles, and growth opportunities regarding ACDI s projects and upcoming events
  

• Contribute to team effort by accomplishing related results as needed
  

• Maintains a complete understanding of and adhere to all ACDI policies, procedures, and processes
  

• Maintain a positive organizational culture while upholding ACDIs mission, vision, and core values
  

EXPERIENCE & EDUCATION REQUIREMENTS

• Bachelors degree in marketing, journalism, or related communications and a minimum of 5+ years of marketing management experience, or the equivalent combination of education and experience preferred
  

• Experience with HubSpot, Adobe Creative Cloud, Google / Microsoft suites required
  

• Familiarity with Covideo, Marketo, Salesmate, and ZoHo CRM applications sets you apart
  

• Experience meeting strict deadlines or project timelines required
  

• Creative content, brand marketing, and writing experience preferred
  

• Strong professional communication skills (via speaking, writing, and in-person), highly organized, problem-solving, negotiation skills, technical capacity, project management, and collaboration
  

• Experience exercising discretion and confidentiality with sensitive company or team information
  

• Excellent ability to think proactively, anticipate upcoming needs, and prioritize work
  

PHYSICAL REQUIREMENTS

• Must be able to stand or sit for prolonged periods of time for trade shows
  

• Must be able to lift 15 pounds
  

• Ability to travel up to 15% annually
  

• May be required to furnish a passport or other identity documents for international travel
  

SUPERVISORY RESPONSIBILITY

• This position will have supervisory responsibilities
  

• Recruits, interviews, hires and trains staff in the department
  

• Oversees the daily workflow of the department
  

• Provides constructive and timely performance evaluations
  

• Handles discipline and termination of employees in accordance with company policy
  

WORK ENVIRONMENT

• Moderate noise level, bullpen environment located at ACDI headquarters, however possibly remote with approval by senior leadership
  

• Fast-paced and extremely positive
  

• Employees may be required to furnish adequate internet services, mobile services, and devices necessary to receive business communications on a continual basis
  

OTHER DUTIES

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.