Behavioral analysis of the accounts base to design and implement strategies and campaigns to promote upgrade behavior to increase ARPU, minimize any existing or possible future downgrade behavior, enhance accounts retention and reduce churn
Design and implementation of cross-selling and up-selling campaigns to maximize the commercial value of the existing mass under corporate customer base and increasing the overall ARPA of accounts base.
Continuous monitoring and tracking of any ongoing AVM activities to ensure the success of any conducted activities
Preparation of post-launch analysis to generate better customer targeting and communication strategies
Design and creation of reports concerning customer/ Accounts behavioral insights trends through the use of data analytics and surveys
Conducting regular marketing research to generate insights and act accordingly
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