Senior Web Content Writer

Job Title: Senior Web Content Writer Job ID: 38125 Location: Atlanta, GA 30319 Duration: 24+ Months Interview Process: Phone/WebEx Candidate should have Online Portfolio. Candidate required to be a U.S. Citizen or U.S. National *** DIRECTV POSITION *** LOCATION: Can be remote, anywhere in *** HOURS: Standard work hours, some flexibility required. 40 hours per week. Required Skills: Web Content Writer: Writing/Copy editing: Digital Portfolio (Online Portfolio): Must have Ecommerce Domain: Response Marketing experience (preferred): Top 5 Skills / Additional Job Posting Description Details * Required Qualifications Bachelors degree or equivalent experience in a writing-related field 3-5+ years experience writing and / or copy editing at an advertising agency or in-house digital team Strong digital portfolio including web pages, websites / microsites, and product descriptions Mastery of storytelling with the intent to convert customers and support sales goals Development of response driven marketing experience preferred The DIRECTV eCommerce Merchandising Team seeks a qualified marketing copywriter with 3-5 years experience in writing copy for eCommerce websites. Candidate should have a background in content strategy and/or messaging hierarchy, or in working within UX teams to identify ideal customer journeys and solve complicated messaging problems. The candidate should also have experience working in fast-paced environments with multiple priorities, able to take general direction and turn it into tactical next steps. Preferred Qualifications Experience with Microsoft Office Suite Proficiency in proofreading 1) Writes and edits customer-focused copy that meets DIRECTV brand voice and (link removed) style guidelines. 2) Analyzes and works from a creative brief, marketing brief, or business requirements. 3) Collaborates with information architects, designers, vendors, and other writers to brainstorm ideas, create concepts, and build a messaging strategy for any given project. 4) Is proactive, generates ideas, juggles multiple projects/assignments, pays close attention to detail, and meets short turnarounds and deadlines. 5) Uses excellent communication skills to provide solid rationale for their content choices to win business partners over. Web Content Writer translates business partner goals into warm, meaningful, engaging conversations with our customers on (link removed). Responsibilities and day-to-day view: Intake new work requests and translate them into tactical next steps content strategies, messaging hierarchies Develop promotional copy for offers and new products in a fast-paced eCommerce environment Create and maintain copy documents to share with design and content implementation teams Attention to detail and accuracy and an ability to work within process Collaborate with designers to develop web pages that drive a narrative, sell products and highlight offers. Partner with designers, producers, and strategists to ensure creative supports DIRECTVs marketing objectives Ability to present work and rationalize the thinking behind it Able to juggle multiple projects Roles & Responsibilities: 1) Manage the end-to-end user experience for multiple concurring sales, services, and support projects. 2) Review and provide feedback on copy, images, and wireframes to create the best user experience. 3) Ensure that deliverables meet Digital Experience style guide and editorial, SEO, and accessibility guidelines, and adhere to the AT&T Brand voice and tone. 4) Provide content writing expertise for copy-related issues. 5) Coordinate with other Leads to keep copy, images, and wireframes for various projects in sync, from a Digital Experience guidelines and standards perspective. 6) Work with Producers to resolve project-related issues. 7) Assigns project tasks to teammates and provides oversight of deliverables. 8) Create original relevant, meaningful, and contextual copy that follows industry best-in-class practices.