SENIOR SPECIALIST - PERFORMANCE MARKETING
Posted on :
01-10-2022
Employer Active
1 Vacancy
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Jobs by Experience
3 - 0 years
Monthly Salary
KWD 1 - 100
Nationality
Any Nationality
Gender
N/A
Vacancy
1 Vacancy
Posted on :
01-10-2022
Job Description
- Creating, developing, and optimizing campaigns with a focus on driving app installs, re-marketing, and user acquisitions across various markets and multiple platforms; Meta, YouTube, TikTok, Snapchat and Twitter.
- Have a strong understanding of display, mobile and video advertising and the programmatic advertising ecosystem in terms of working with DSPs, ad exchanges and networks.
- Supporting the Regional PM market clusters leads with executing the advertising strategies (targeting, optimisation, creative direction, etc.), innovation adoption (support with new products), ad-hoc troubleshooting, tracking, etc
- Establishing, owning and streamlining multiple work processes with the Regional PM team, local marketing teams, and other functions (brand & creative, quick commerce, new ventures).
- Understanding and analyzing the performance marketing campaigns, by channel and audience strategies and help drive effectiveness across the digital marketing landscape through actionable insights and recommendations.
- Communicating clearly with regional team key stakeholders around day-to-day business (budgets, targets, projects, and initiatives) as well as aligning with the local markets teams'
- Mentoring the ad operations team and working closely with the central performance marketing team in upskilling, training and knowledge sharing.
- Ability to work against specific channel targets that the ad operations team will be measured upon.
- Understand and incorporate a collaborative approach with other teams regionally and centrally, on projects around bid optimizations, automation, incrementality testing, channel attribution and innovation.
- Communicate regularly alongside the Central team with account teams from Google, Meta, Snapchat, Twitter, Tiktok as well as the DSPs used Remerge and Liftoff to ensure our marketing goals are met and stay updated about innovative products
Employment Type
Full Time
Company Industry
Department / Functional Area
Key Skills
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